If you are a specialty retailer we can work with you to design an efficient and profitable magazine program that is unique to your stores.

First, we analyze all aspects and characteristics of your stores and class of trade, including:

  • Management Philosophy
  • Growth Initiatives
  • Product Scope
  • Store Sizes
  • Daily Transactions Per Store
  • Customer Demographics
  • Store Locations
  • Visual Merchandising
  • Information Systems and Procedure
  • Your Competition

    With this information we can:

  • Size the ideal program.
  • Present appropriate titles.
  • Present various display fixture options.
  • Suggest testing and performance guidelines.
  • Suggest a time line for implementation, training and communication at the store level.